Product Deep Dive
Sub-Category Margin Breakdown
Paper and Labels lead on margin; Tables is the only sub-category generating a net loss, driven by excessive discounting.
Profit Margin % by Sub-Category (High → Low)
| Sub-Category | Category | Revenue | Profit | Margin % | Avg. Discount | Shipping |
|---|
Geographic Analysis
Market Profitability
EMEA significantly underperforms with the highest discount rate and lowest margin. Canada demonstrates margin upside with disciplined pricing.
Profit Margin % by Market
Revenue vs Profit by Market
Customer & Time Analysis
Segment Profitability & Quarterly Trends
Margins are consistent across segments at 11.9–12.5%. The quarterly trend shows stable margins between 10–14% with revenue growing from volume, not margin expansion.
Revenue, Profit & Margin by Segment
Quarterly Profit Margin Trend
Time Series Detail
Quarterly Performance
| Quarter | Revenue | Profit | Margin % | Shipping |
|---|
Key Insights & Recommendations
- Tables sub-category is loss-making — with a −1.2% margin and $909K in revenue, Tables is the only sub-category generating a net loss. The 29.6% average discount is the highest across all sub-categories and is the primary driver. Reducing discounting on Tables should be the top priority.
- Technology leads in margin efficiency — at 13.7% margin, Technology generates $750K in profit from $5.5M in revenue. Copiers (15.5%) and Accessories (16.7%) are the standout performers within the category.
- Furniture carries the lowest category margin — at 9.0%, Furniture's margin is dragged down by the Tables loss. Excluding Tables, the remaining Furniture sub-categories average ~11.7% margin, which is competitive.
- EMEA is the weakest market — at 7.1% margin with the highest average discount (19.8%), EMEA significantly underperforms. Consider revisiting EMEA pricing strategy and discount governance.
- Canada is a high-margin niche — 23.8% margin with near-zero discounting (0.2%) shows that full-price selling is possible. While small ($73K revenue), it demonstrates the margin upside of disciplined pricing.
- Margins are stable but flat — the quarterly trend shows margins consistently between 10–14% with no clear improvement trajectory. Growth is coming from volume, not margin expansion.
- Shipping costs at 9.4% of revenue are material — $1.35M in shipping against $1.74M in profit means shipping consumes 78% of profit. Optimising logistics or passing costs to customers could meaningfully improve net profitability.